Here are some tips for increasing engagement on social media and promoting your brand:
- Engage with your followersShow that your brand cares about your followers by commenting, answering questions, and liking or sharing their posts.
- Run contestsGive away something for free and ask people to follow your page or use a hashtag to enter.
- Use hashtagsUse relevant hashtags to help people find your content and reach a wider audience.
- Go liveHost live videos to give your audience a chance to interact with you in real time.
- Create a content calendarAvoid last-minute posts that are low quality, and avoid repeating posts or going inactive on a channel.
- Cross-postShare the same content across multiple platforms to reach more people and take advantage of each network’s strengths.
- Use user-generated contentEncourage customers to share their experiences with your brand, such as photos, reviews, videos, or testimonials, and feature it on your social media
